How the lines between ecommerce and brick & mortar are beginning to blur
While some consumers might prefer online shopping, others might love the tangible experience of shopping in a store. Others, though, wonder why they have to choose between the two at all.
What's Inside
Thanks to advances in technology and changes in consumer demands, the lines between online and offline shopping are blurring.
We've already seen the way technology is enabling retailers to offer a seamline customer experience, online and off, by adapting to both the digital and physical demands of their customers.
It's the customer's world after all, and we should be giving them what they want.
- The rise of omnichannel retail
- Innovative technologies that are blending online and offline shopping
- Why creating a seamless omnichannel experience is more complex than you might think
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