The top 11 Shopify plugins to increase your conversion rate

Shopify makes it super easy for entrepreneurs and regular people like me and you to sell online. One of Shopify’s coolest features is its app store, a valuable resource with over 2,000 plugins to help improve your online store.  

Download now: Take your online store to the next level with "The jumbo list of  75 tools that will improve your ecommerce store."

What are Shopify plugins? 

They’re apps that help you extend the functionality of your online store and add cool features that your customers will love.  

It can be pretty overwhelming to sift through all the apps in the app store, though. That’s why we’ve come up with this handy list of 11 Shopify plugins that were specifically created to help shop owners attract more visitors, reduce drop-off rates, and increase conversion rates 

Check it out! 

1. Free Shipping Bar to get free shipping 

Customers are more likely to shop at your store if they can get free shipping. This app will add a fully customizable bar at the top of your ecommerce site to display a free shipping offer. You’ll definitely increase average order values and increase your conversion rate with Free Shipping Bar.  

Price: Free 

2. Plug in SEO for site optimization 

Thousands of Shopify store owners use this digital SEO assistant to ensure their stores are optimized for easy discovery. This plugin will alert you to SEO issues, such as page speed, content freshness, blog post structure, and more.  

Price: Free plan available 

3. Kit for store discovery 

More visitors will discover your ecommerce shop with Kit, which helps you manage Instagram and Facebook ads through an easy-to-use messenger interface. Just message Kit and start promoting discount codes, sending back-in-stock notifications, creating retargeting campaigns, and more.  

Pricing: Free 

4. SMART Bundle Upsell to drive average order value 

This Shopify plugin will help you upsell by providing product recommendations and custom bundles based on what's already in a customer’s cart. Encourage visitors to spend more money and drive average order value.  

Price: $47/month 

5. Buy Button Channel to create custom buttons 

Craft a custom “Buy” button or “quick checkout” link to add any of your products to external sites with this simple-to-use plugin. The tool will match the colours and style of your site for branding consistency. Use the buttons on any of your ads to send customers straight to your checkout page.  

Price: Free! 

6. ReferralCandy to drive more business 

Automate your referral program with ReferralCandy. The program automatically sends emails to customers to remind them to share their referral links and then gives them whatever reward you have decided to give them, also automatically.  

Price: $49/month 

7. Social Photos to add social proof 

When customers tag photos of themselves on Instagram using your products, this plugin automatically collages the images into a gallery. Photos can then be linked to product pages to drive sales. Adding social proof to your ecommerce site will help you not only add more community to your online shop but also drive more sales by adding a new level of trust.  

Price: $10/month 

8. One Click Social Login for customer accounts 

Make it easier than ever for customers to login to your Shopify store by allowing them to use their existing social media credentials.  

Price: Fromm $0.99/month 

9. Return Magic for merchandise returns 

With this Shopify plugin, you can create a seamless return experience. The tool allows you to easily refund customers, process exchanges, and issue gift card refunds.  

Price: $10/month 

10. Back in Stock for restocking email alerts 

Don’t lose sales due to low inventory levels. Instead, allow your customers to sign up for back-in-stock email alerts, so they’re the first to know when products are restocked, and they can complete the purchase.  

Price: Free plan available 

11. Appifycart to create a mobile app 

Turn your Shopify store into a mobile app that can be uploaded to Google Play and the App Store. You can even use push notifications to drive sales. 

Price: $59/month for basic 


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Brandon Moore

The customer: That’s what my role is all about as VP of marketing and customer experience at BNA Smart Payment. Whether it’s making sure our clever marketing strategies are in line with customer pain points, our website is delivering a killer user experience, or our help desk is serving customers in the most convenient ways, I work to ensure our prospects and customers are happy.

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