Case Study The Greyhound Inn

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"If we hadn’t got the BNA Digital Dining we would have to have a lot more staff physically going round and taking orders and it wouldn’t be viable for us opening, simply because of the wage costs."

Leigh Watts Owner, The Greyhound Inn

We spoke to pub landlord Leigh Watts and the team about their experience with reopening a popular heritage pub shortly after the first lockdown with BNA Digital Dining.

£14.50 average customer transaction
37% quicker table turnover

Queues entirely removed from venue
Table service efficient and viable with a small team

Background

The Greyhound Inn is a traditional pub on the junction of the Coventry and Oxford canals.
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After the first national lockdown in 2020, they reopened their doors in July and contacted BNA Digital Dining after Leigh realised that they wouldn’t be able to operate without suitable technology in place to facilitate safe table ordering whilst operating with skeleton staff.

EASIER, SAFER TABLE SERVICE

Leigh wanted to ensure the pub had taken the best possible steps to make reopening safe for both staff and customers during the pandemic. The venue had to be reconfigured for table service with sufficient 2m distancing in place, this meant covering the outside area for increased all-weather capacity. It was clear that BNA Digital Dining would be useful for helping staff to serve more tables with ease.
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One of the pub’s biggest concerns with adopting BNA Digital Dining was that their regular customers are typically over the age of 60 and Leigh worried about how they would get to grips with ordering through technology. They have upskilled staff to show older customers how to order through BNA Digital Dining, and the feedback has been great. Their oldest regular customer is 90 and uses the platform with ease.

CONCLUSION

BNA Digital Dining has allowed Leigh to completely eliminate queueing inside his venue which has made customers and staff feel much safer during the pandemic.

His staff have seen vast improvements in efficiency with the platform allowing them to serve customers faster and in turn increase table turnover by 37%. With customers self-serving their orders, there has been less wastage from error and staff time saved.

Leigh has managed to keep his doors open without needing to hire additional staff at a time where staff shortages are a huge concern. There are no longer queues in the venue, and the customer experience has improved thanks to the convenience of table ordering and increased efficiency of staff with BNA Digital Dining in place.