Case Study
Warrington Market - Traditional Marketplace
Warrington Market is leading the way with innovating the traditional market space through technology, we spoke to various traders including Andrea Moya Romero (Casa Mexica), Ben Foster (Louie's Pizza), Andrew Kinsella (Cafe at the End of the Universe) and Robert Leicester (Warrington Fruit & Veg) as well as operations manager Paul Blaney to find out more.
Background
Warrington is a modern market hall that has successfully opened during the Coronavirus pandemic. Yoello has been fundamental in getting the business up and running by introducing a table service only model, something that is completely new and innovative within the traditional market hall sector.
As well as being a commercial operation, Warrington Market also acts as a governing body under Warrington Council. The market hosts a combination of hospitality and retail operators. 14 of the vendors are core hospitality services offering on-site food and beverages, whilst an additional 11 are retail vendors who are now operating click & collect and delivery services for their products through Yoello.
BRINGING THE MARKETPLACE INTO THE 21ST CENTUR
When Paul Blaney got in touch to explain his vision for Warrington Market to lead the way as an innovative modern marketplace, it was clear that Yoello was a well matched partner.
The state of the art facility opened up during the pandemic, so it was naturally faced with many challenges. Rebuilding consumer confidence and encouraging customers to visit the site was a high priority.
Yoello ensured that the foodcourt could operate as a safe environment for staff and customers. Through the platform, customers could order food and drink to the table from any of the food traders with ease and without needing to queue.
The retail space also benefited from click and collect and delivery services allowing more vulnerable customers to keep their weekly shop local and have it delivered to their home.
Boost upselling
"One thing that the Yoello app is really good for is upselling the sides. As people have time to browse the menu a bit more than they would do when they come up and they're just still looking at the menu or talking to you, so because you can sit at you table and look through it, it definitely does encourages people to order sides and maybe order a bit more food and try few different things." - Andrew, Cafe at the End of the Universe.
Reduce queues
"Yoello has really helped us to increase our capacity, I mean prior to having Yoello platform, people were queuing at the door, there were big queues at the door and we had to really restrict the numbers coming through, to reduce queuing, to ensure social distancing is maintained. Now we have a platform like Yoello that enables all the tables to be occupied." - Paul.
Delivery service
"We’re currently using Yoello for home delivery. Through the start of the pandemic, we found a lot of customers were not able to come into the market, so we set up the platform for our customers to still be able to support us and shop local." - Robert, Warrington Fruit & Veg.
