When it comes to credit card processing, there’s a lot that should be on your wish list. You want the software to be fast, reliable, and secure—that’s a given. But what about customer support or the ability to evolve with your business’ changing needs? What about the things that aren’t on the top of your mind? What questions should you ask?
Considering credit card usage has increased to 31 percent in Canada, having the right processing software is important. If you’re not sure which features you should prioritize when looking at credit card processing software, here are the five features you need to prioritize.
1. Customized Solutions
No two businesses are the same, even if they’re in the same industry. Why should your credit card processing software and service be the exact same? The best credit card processing software has the ability to be customized to meet your business’ changing needs as opposed to making every business fit into the same box.
It’s important to prioritize customizable solutions when shopping for the right processing software. Not only will this ensure the program remains within your budget, but it also gives you the power to adjust things as you see fit.
2. Ranging Services
As your business evolves, its needs will change too. Perhaps your business used to offer services only online, but now you’re opening a store and need wireless terminals. If you have to shop around to different suppliers for each new need, things are going to get complicated and expensive very quickly, especially if you’re a high-risk merchant.
The best credit card processing providers offer easy access to the best hardware and software vendors, a variety of handheld solutions, and e-commerce programs. Don’t waste your time and money—find a company that provides every piece of software you need in one place.
3. Adaptable
Fifteen years ago, everyone carried cash. Today, things are vastly different. In fact, it’s estimated that by 2019, nearly 10 percent of all retail transactions will occur online. From the switch to debit and credit cards, online shopping, and e-transfers, people are shopping in many different ways. Learning to adapt to them can be hard.
The best credit card processors know how to meet the changing needs of today’s consumers. Because things become outdated so quickly, it’s important to ensure the company you work with is always on top of the forever-changing trends and needs of the payment processing industry.
4. Top-Notch Security
One of the biggest reasons today’s consumers refuse to shop online is the fear associating digital technology and poor security. No one wants to have their credit card information stolen, and these reservations can deter your potential customers from making the leap into the online shopping world. It’s your job to offer them a secure solution, especially if you want to see your bottom line increase.
When you prioritize impeccable security in your credit card processing software, you can rest easy knowing your customers’ information is protected.
5. Exceptional Customer Support
Great software means nothing if the customer support isn’t exceptional. While software glitches don’t happen too frequently, when they do occur, you don’t want to be left alone to handle the damage.
Plus, you don’t want these glitches to last too long because that means sales will be lost. Customer service should be at the top of your wish list when it comes to credit card software in order to protect your customers and your business.
