Payment processing

7 Ways To Improve Your Online Store

improve online storeAre you starting to see a slump in your online sales? Or maybe you've hit a plateau and don't know how to break through and take your online sales to that next level. Whatever the case may be, you need to be able to find the perfect solution so you can improve online store metrics and your overall eCommerce solution without having to spend so much time and money on the strategy. It might sound impossible, but there are seven real solutions that can be implemented right now to help ramp up your online sales in a snap.

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1. Easy Payment Processing

A huge deterrent for any business looking to improve online store sales is going to be a lengthy and difficult payment process. Customers don't want to have to jump through numerous hoops in order to get your service or product, they want to be able to simply pay you and get what they want. So, having to process their payment through different tiers or levels is going to deter more customers than its worth. Instead, keep it as simple as possible with your payment technology.

2. Simple Ways To Contact You

Whether it's a customer concerned or simply needs to speak to someone, you need to be available and have points of contact that are easy to find on your online store. Your eCommerce and customer loyalty can suffer if they can't find a way to reach you, especially if they need an issue that needs to be fixed. With the Internet making it so easy for us to keep in contact with one another, why hide your phone number or email from your customer base?

3. Accept Multiple Currencies

When you're using the Internet to make online sales, you're able to play in a worldwide arena. You don't necessarily need to spend thousands of dollars on a campaign to push your product or service into new countries anymore, you can just simply add current technology to your payment processing that allows international customers to buy from you in their own currency. Such a simple feature can mean a world of difference in your eCommerce solution.

4. Highly Secure Payment Processing

Never skimp out on security measures when it comes to your customers data. This is especially true for their payment history, credit card information, or their personal address that you might have on file. Always create a very secure environment that the customer trusts right at the get-go, otherwise your sales might see a steady decline in your online store.

5. Memorable Customer Service

Not only should you be easy to contact, but your customer service representatives need to enforce a brand message that says the customer shouldn't be treated poorly and are obligated to being helped out. To improve online store sales, there are ways for you to have inexpensive customer service online and still see great online sales.

6. All Inclusive Shopping

While it might make sense to have different inventory in your online store than your brick and mortar store, the fact of the matter is that more and more people are shopping online. This is especially true because of the ease of use of mobile and tablet solutions, allowing for shopping anywhere people go. Always have all inclusive shopping with enough inventory in your online store to boost your eCommerce sales.

7. Simple Design

If you're already ready to accept multiple currencies and want to use incredibly easy but robust payment technology, then perhaps all you need is a quick make over to improve online store sales. Your eCommerce shouldn't suffer because of layout, and creating a new design for your online store doesn't have to be hugely expensive or time consuming.


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Emily Moore

With seven years of experience in the industry, Emily is the Merchant Boarding and Underwriting Specialist for BNA Smart Payment Systems. She also has experience in credit risk management, fraud and chargeback analysis, and in-depth knowledge of chargeback mitigation. At BNA, she is responsible for reviewing, investigating, and resolving irregular transactions; identifying and analyzing trends; exchanging knowledge of trends with peers and supervisors; and keeping records of past fraudulent activities. With a solid understanding of current fraud trends and software applications, Emily has a methodical approach to problem solving, great attention to detail, and the ability to recognize patterns. As a fitness enthusiast, Emily enjoys CrossFit and playing sports to keep active. She also loves the outdoors and spending time up north.

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