Payment processing

Should Your Business Adopt Alternative Payment Solutions?

If you’re thinking about alternative payment solutions, you’re on the right track. As people begin to shift their shopping habits to the digital world, your business must adapt in order to keep up. The same idea stands when it comes to how customers pay. People want more payment options, increased security, and a fast and easy checkout process.

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It seems like the only way to hit everything on the consumer’s checklist is to adopt alternative payment solutions. Still wondering if it’s the right move for your business? Keep reading to have all your questions answered!

How We Shop Has Changed

People are shopping online. In fact, a lot of people are shopping online. Roughly eight in ten Americans have shopped online and 15 percent buy products online on a weekly basis. From convenience to ease of use, there are a number of benefits consumers experience when shopping online. It appears the numbers are only going to rise in the near future. So what can you do as a business owner? If you want to increase sales and satisfy your customers’ online demands, it’s time to adopt some alternative payment solutions.

These payment solutions allow your customers to complete payments quickly and more efficiently, leading to more sales and satisfied customers. It also allows your customers to pay when they can, not necessarily right at checkout, giving them the freedom to buy more and pay when money becomes available. Lastly, it gives customers the flexibility to complete their payments through a number of trusted options, whether it’s a pre-paid card, debit, or credit—the list goes on.

Customers Want Flexibility

If you’re shopping online and only one form of payment is accepted, there’s a high chance you’re going to be frustrated. What if you don’t use that specific payment method? You’d likely complete your purchase elsewhere where more payments were made available.

Don’t unwittingly turn away customers—offer a wide range of payment solutions that enable your customers to continue to shop and buy how they see fit.

Customers Like to Shop Impulsively

A lot of online shopping is about impulsivity. Consumers want something and they want it now. That’s why they’re buying it online—they want the immediate satisfaction of buying it right then and there. Unfortunately, if the timing isn’t right, you’re not going to be able to close the sale, no matter how much the customer wants it. They need to have money to purchase, and if they don’t, you can wave goodbye to your impulse sales.

Thankfully, with alternative payment solutions, customers can order products when they want them, but opt to pay later. This allows you to help your customers complete their impulse buys, leading to more sales and a better customer experience.

Customers Don’t Want a Long Checkout Process

If you’ve shopped online before, you know the experience can go one of two ways: It can be a blissfully easy experience where all you have to do is hit “checkout” and it’s done, or you’re left filling out over 15 minutes of forms and questionnaires that leave you feeling frustrated and a little uneasy. With longer checkouts comes a higher likelihood that your customers will abandon their carts and forget about the purchase.

With alternative payment solutions, fewer authentication procedures are required, allowing your customers to make their purchases faster while still ensuring their payments are secure by upholding the highest industry security standards.

Adopting alternative payment solutions is vital for continued business success and growth, even as the shopping world shifts into the digital space. Don’t hesitate. Get started today.


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Matt Moore

As the President and Co-Founder of BNA Smart Payment Systems, Matt is responsible for the company’s strategic direction, daily operations, and growth. Entrepreneurial by nature, he brings a wealth of sales and marketing experience earned from over 36 years in business. He has developed, implemented, and directed international sales and marketing strategies, established strategic alliances with international companies, and demonstrated leadership in the electronic payments market. Prior to BNA, Matthew served at the senior levels of major EFT/POS companies, helping them increase sales and optimize customer service. Matt is also a father of three, a fitness enthusiast who does power lifting and CrossFit, and he enjoys weekends at the cottage.

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