Merchant services

5 Ways Merchant Services Will Drive Revenue

merchant servicesAre you wondering how to increase your sales? Are you experiencing flat revenues or decrease in sales? Do you offer the right merchant services to your customers? If you answered yes to any of these questions, then follow these tips and learn how to increase revenues through merchant services. For those that are operating a small business, these tips will help you reach your earning potential in a way that is not overwhelming or frustrating. Larger businesses can benefit from these tips, as well.

Starting a business? Download "The merchant services survival handbook" to  learn how to process payments.

1. Accept Credit Card Payments

For those who are not accepting credit card payments, now is the time to get on the bandwagon. Some customers simply no longer carry cash or checks with them any longer, therefore they will not frequent merchants that do not accept credit cards.

Business that do not accept credit cards are missing out on many potential sales opportunities and a substantial amount of revenue. In order to accept credit cards for your business, you will need to set up a merchant services account. Your local bank where your business account is held is a good place to start. Other sources include credit card processing companies.

2. Keep Prices moderate

When you are experiencing issues with sales revenues, the last thing you want to do is increase prices. How your price-points are positioned is a long-term marketing strategy and, if they are marked the right way the first time, this should not be a worry. Make sure prices remain steady and ensure all expenses are kept at a minimum so all costs, direct and indirect, do not whittle down your profits.

3. Offer Sales

Offer discounts to customers who purchase more than one of your products. You can also offer discounts to those who purchase a specific number of any grouping of products. There are also opportunities for creating package deals where groupings are created and advertised.

The best way to go about this is to create these deals to help the customer save money while still know what your break even point is. The goal is to drive sales and increase your revenue without taking any losses. You will not accomplish this goal unless you are certain about what your break even point is first.

4. Boost Sales Capacities

Take a hard look at how your sales force spends each working day. Where are most of their sales found? Wherever they are finding them, have then work on that corner of the market even more aggressively. If they are not finding any sales, then it is time for them to create a new target. Utilizing these strategies will help your sales force boost sales and increase their productivity.

5. Online Solutions

There are many consumers who prefer shopping online using merchant services. There are also applications that allow consumers to swipe their credit card using their smartphone through merchant services, so you could potentially set up shop at any location. So, if you wanted to work at a trade show or offer your services outside of your typical location, you could take payments using your smartphone by simply plugging a small device into your phone and conducting merchant services on the Internet.

As you can see, there are many things to think about regarding driving revenue and details pertaining to merchant services. The bottom line is you have to take a hard look at what is missing from your business, what merchant services are being offered, does your staff know about merchant services, and where strengths are lacking. These areas are where your business plan will need sprucing up.


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Matt Moore

As the President and Co-Founder of BNA Smart Payment Systems, Matt is responsible for the company’s strategic direction, daily operations, and growth. Entrepreneurial by nature, he brings a wealth of sales and marketing experience earned from over 36 years in business. He has developed, implemented, and directed international sales and marketing strategies, established strategic alliances with international companies, and demonstrated leadership in the electronic payments market. Prior to BNA, Matthew served at the senior levels of major EFT/POS companies, helping them increase sales and optimize customer service. Matt is also a father of three, a fitness enthusiast who does power lifting and CrossFit, and he enjoys weekends at the cottage.

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