Every Ecommerce business has the same goals in mind when they decide to take the leap into the online world. First, build a great website. Second, set up their online store, inventory, shopping cart etc. Finally, take their Ecommerce website live, and sales will start rolling in. Most companies understand why traffic is important to their Ecommerce business, but few understand how to accomplish this feat. It is very tempting to give into the idea that the only way to generate sales is through direct sales, cold calling, email blasts and sales on inventory. If you spend all your time and energy trying to convert customers, you will soon be overlooking reasons for your customers to discover your Ecommerce business in the first place.
Blogging is the best way to grow your customer base, and drive traffic and sales to your Ecommerce business, and should not be seen as a tedious task. Even publishing a small about of blog posts weekly, or even monthly will help generate organic traffic and help you get ranked in search engines.
1 - Why Blogging is so important?
Having a blog page, and publishing posts on a recurring basis drives traffic and sales to your Ecommerce website because it improves Search Engine Optimization. Essentially, a blog post is how your business engages with customers’ not just on social media, but through traditional media also. Blog titles and content should be focused on keywords that are associated with your Ecommerce business and industry. It is through these keywords that customers are searching online and will be engaging with your website.
Ex. If you write a blog post titled – “How to make custom cabinets quickly and easily” and someone searches for “ How to make custom cabinets” online, the chances of your blog post being shown in the search results, rather than your website home page greatly increases.
Writing content around these keywords, or key phrases gives your Ecommerce business an opportunity to rank higher in search engines, directing more visitors searching for that information to your website, rather than your competition.
2 – Information Hub
A blog page is not only a great asset for SEO, but also for creating content that tells a story, and promotes your unique business qualities or qualifications. This type of forum, for an Ecommerce website, is perfect for publishing content that describes what is important in your specific industry, what differentiates you from similar companies, and allows the visitor to read and engage with the content on their own terms.
The more relevant and helpful information that you post on your blog page, the more trusted you become as a business, and the more visitors you will convert into contacts, and clients. Relevant information that provides help hints, tips and guides will show that you are interested in providing the best service and support to your clients, and not just trying to sell them.
3 – Get Noticed
When your Ecommerce business is looking to promote products or simply provide new information about ground breaking technologies etc., having a blog page is what will get you noticed. Once visitors start to trust your website, your products, and your information that you publish through your blogging endeavors, the more those visitors will share, engaging new clients and showing search engines that you are an important and relevant subject expert in your industry. Search engines will favor your Ecommerce website content over your competitors who are not actively engaging with visitors and customers.
Even publishing 1-3 blog posts a week will have great results in terms of SEO, inbound marketing and visitor engagement. Start increasing traffic and driving sales by blogging today, and see the difference in your Ecommerce business.